Sports Professional | Purpose-Driven | Relationship-Builder
Traditional paths were never for me. Growing up in a small town in upstate New York taught me the value of hard work and community, but it also made me realize I wanted more. I’ve always been driven by growth, curiosity, and the chance to do work that creates meaningful experiences for others. Whether managing national tournaments or helping build lasting memories for families, I strive to show up with purpose and make every interaction count.
I’ve spent my career working across operations, event management, hospitality, and fan engagement. Each role has pushed me to adapt, lead with care, and find creative solutions that bring people together. Those experiences have shaped how I approach both life and work with authenticity, empathy, and a constant desire to grow.
Sports have always been my foundation, but what drives me most is the opportunity to create moments that last long after the final whistle.
This site offers a glimpse into my journey, where I’ve been, what I’ve learned, and where I’m heading next.
Ready to Relocate | (607) 267-6121 | Hollybuccheri@gmail.COM
Master’s in Athletic Administration
Bachelor's in Sports Management
Associate in Digital Cinematography
Licenses & Certifications:
Trained Crowd Manager, International Association of Venue Managers (IAVM) ID #167075
Cvents Basic & Advanced Event Management Certification
Event-Led Growth Masterclass & Certification,(Splash & Cvents)
New York State Liquor Authority (NYSLA) Approved ATAP Certification
About Me & More
A Leader & Mentor Who Inspires Me:
There’s only one person that comes to mind, Rick Abbott. When I first met Rick, I was surprised to learn he was the new CEO of Cooperstown All-Star Village. Why, you might ask? Well, have you ever seen a CEO mow the facility’s grass, pick up trash, bus tables when the restaurant is packed, or even help out in team laundry? Rick’s way of leading was something I had never seen before. His teaching style and mindset of “we are a team and no one is above a job” created the type of environment I thrive in.
Keep in mind, this is someone who spent 20 years as the VP of Global Development at ESPN. Despite his impressive background, Rick always included us in meetings that others might have considered “above our pay grade.” If we were curious about any part of the business, he never shied away from teaching us. He gave us bigger projects to help us grow and elevate our skills.
During the offseason, when we planned for the next year, he held week-long meetings to review the good, the bad, and the ugly from the previous season. Every department had a voice in shaping the plan, identifying weak spots, and finding ways to improve. During the season, I swear Rick never slept. I was usually the morning manager, arriving at 6 a.m., and either Rick was already there or I’d have emails and texts from him sent at 3 or 4 a.m. You could always find him somewhere around the complex picking up trash, helping families get to games, or checking in with coaches in the dugout.
He was always willing to step in when needed, but more often, he encouraged us to make the call ourselves. He trusted us and then asked for a quick follow-up conversation afterward to stay in the loop. Even if we made the wrong call, he had our back. Later, we’d meet to talk through what happened, what worked, and what we could try differently next time.
Some of the most powerful lessons I learned from Rick were simple but meaningful. First, be visible. Be out there with the fans and see things from their perspective. Second, remember that fans are paying for an experience. They might have five amazing days, but one bad moment on the last day could completely change how they remember the week. I learned that often, fans and families just want someone to listen, empathize, and do what we can to fix the situation.
We encouraged staff to make notes of both positives and negatives and share them weekly so we could continuously improve. Sometimes, it was the smallest gestures that made the biggest difference. Rick might cover a family’s dinner tab at the on-site restaurant, have custom bats engraved for them, give out gift cards, or even refund part of their money if something went really wrong. His philosophy was clear: mistakes happen, but every mistake is also an opportunity to learn and make the fan experience better.
Rick Abbott showed me that true leadership isn’t about hierarchy, it’s about service, humility, and trust. His leadership shaped the way I lead today and the kind of mentor I aspire to become.
Courses & Certifications I’m Working on This Year:
Sports Ticketing
Game-Changing Tech: Mastering Blockchain
Advanced Sport Sponsorship & Marketing: Using Sponsorships to Accelerate Business Growth
Business and Administration in the Football Industry
Digital Marketing in Sports
I believe everyone should always strive to grow. I’ve never fully agreed with the phrase, “If it’s not broken, don’t fix it,” because even when something works, there’s almost always room to improve. While I enjoy podcasts and books, I’ve found that I learn best through structured online courses.
Right now, I’m enrolled in several programs through the Barça Innovation Hub with FC Barcelona. These courses range from one to six months in length, and I intentionally chose a diverse set of topics to broaden my perspective and strengthen my skill set. Although the curriculum is centered around soccer, the strategies and principles apply across all sports and industries.
FAQs
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Ever since I was young, sports have always represented community for me, a place where people of all backgrounds can come together, connect, and feel like they belong. What I’ve always loved is that sports have their own culture and fan base, and no matter who you are, there’s a team or environment that will welcome you exactly as you are.
That’s a big part of why I wanted to work in this industry. I enjoy being hands-on, interacting with a wide variety of people, and helping create both the big and small moments that fans remember. Whether it’s designing a unique experience, solving a problem quickly, or even making a small gesture that makes someone feel seen, I love being part of the team that brings those experiences to life.
For me, sports combine everything I value: creativity, teamwork, high-energy environments, and the opportunity to make a lasting impact on people. Being able to help shape those memories for staff, athletes, and fans is exactly why I’m passionate about working in sports.
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For me, caring is about making people feel seen and valued. At Cooperstown, I often added small touches like birthday notes in lockers or surprise snacks for players and coaches. One of my favorite examples was when a 12-year-old lost his pin collection. I gave him my own extra rare pins and replacements, and weeks later he and his father brought me pins from another camp as a thank-you. That moment reminded me how powerful genuine care can be in creating lasting memories.
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I’ve always been told I march to the beat of my own drum. Growing up in a graduating class of 23, I was in nearly every club sports, drama, band, art and it helped me connect with people from all walks of life. At Cooperstown, my “different” approach helped me build bonds with teams and families, even earning me the nickname “Bestie” from a group of coaches who surprised me with matching BFF bracelets. Being authentic and a little different helps others feel comfortable enough to open up and connect.
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I bring energy to everything I do, whether it’s managing equipment, running events, or interacting with fans. I believe enthusiasm is contagious if I’m excited and engaged, it inspires those around me to match that energy. Even in tough situations, I find ways to stay positive and focus on solutions. I think of it as creating an environment where people feel motivated to do their best.
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I genuinely believe fun should be part of every experience. One way I created fun at Cooperstown was through pin trading I designed my own three-piece glove pin (with glitter “ultra rare” versions) to join in with the kids. It became a hit and allowed me to connect with players, siblings, and even parents in a creative way. Finding ways to add joy to everyday tasks makes the work meaningful and the memories lasting.
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I grew up in a small town in upstate New York with a graduating class of only 23 students. Those experiences really shaped who I am and how I interact with people every day. Because it was such a small place, I had the chance to be involved in almost everything. I played sports, helped coach our modified soccer teams, and joined drama club, ski club, art club, band/marching band, all while holding my school’s throwing records in track and field.
Being part of all those different groups helped me connect with people from all walks of life. It also taught me that when everyone brings their own piece to the puzzle, you can build something really meaningful together.
Growing up in a small town definitely has its perks, but from a young age, I knew I didn’t want to stay there forever. I stayed longer than I planned because I was lucky enough to get a full-time job in my field right after earning my master’s, and I also wanted to help my grandparents. My grandma has dementia, and my grandparents are truly some of the best people out there. Being able to live with them for a few years and help take some of the load off my grandfather meant a lot to me.
But even then, I knew it wasn’t my long-term goal. In my opinion, you can’t grow if you stay in the same environment you’ve always known. I want to grow both personally and professionally, and what better way to do that than to challenge myself and my skills at the professional level? Working in professional sports would be an incredible opportunity to learn, grow, and push myself in the best way possible. And now, it finally feels like the right time for me to leave home and take that next step. I’m ready.
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Being hungry means never settling. I’m always looking for new experiences, challenges, and ways to level up. Whether it’s running 4,000+ games in a season at Cooperstown or tackling new projects outside my comfort zone, I set goals and push myself to reach them. I know I’m not yet where I want to be in my career, but I’m committed to putting in the work, learning, and growing until I get there.